Isn’t the “hit” rate for print advertising about 3%? By “hit” rate I really mean response rate – offering a product/service via print and then getting the solicited party to respond.
I’m not yet even talking about conversion – converting that offering to a sale.
Targeted print or print-on-demand certainly does increase both the response & conversion rates – but still not significantly.
Social Media truly allows you to measure your advertising ROI. How so, you ask?
How about each of the following?
- Counting your number of followers (Twitter)
- Trust factor (Klout)
- Likes, views and/or interactions (Facebook)
- Comments (Blogs)
- Tracking of conversations and/or visitors (Content Tracker or Google Analytics)
Retailers are the trend setters here. Most are sending tweets with discounts (coupon offerings).
Let me know your thoughts. I’d love to hear from you!
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